SALES

1. Sales planning

2. The 5 truths to become a successful salesperson

3. How to talk about the same product in three different ways

4. 10 tips for self-training in sales

5. The sales generator

6. Ethics in sales

7. Need is opportunity

8. The language that sells

9. The language that unsells

10. The behavior that sells

11. The only issue is price

12. Goals and controls

13. Self-challenge

14. The salesperson’s profile

15. Do you want to get rich?

Support Materials:

1. Essential knowledge for sales professionals

2. The sales decalogue

3. Communication with the client

4. Most common communication problems

5. Know how to sell – Emotion surpasses reason

6. Don’t sell: help the customer buy!

7. “Yes, sir…” “At your service…” “May I help you?”

8. How to facilitate the customer’s “yes”

9. Attending to those in a hurry

10. I have loyal customers

CUSTOMER SERVICE

1. Critical and skeptical customers

2. Dominant and aggressive customers

3. Indecisive customers

4. Bargaining customers

5. Dial right to profit

Support Materials:

1. The three steps of a true service professional

2. Posture

3. Eye contact

4. Approach – Action radius

5. Personal space invasion

6. The smile

7. Meeting the client halfway

8. First impression

9. Personal presentation

10. Warm greeting

11. Tone of voice

12. Active listening

13. Agility

14. Warmth in service

15. Service blunders

16. Proper posture

17. Using clichés

18. Final impressions

19. Moments of truth

20. Phone image

21. Psychological aspects: empathy and perception

22. Inner state

23. Engagement

24. Service professional challenges

25. Angry customer

26. Complaints

27. Delighting the client

28. Extra effort

29. Autonomy

TELEMARKETING

I – Introduction

1. Selling by Phone

2. The Phone as a Sales Force

   • Speed of penetration

   • Coverage

   • Immediate measurement

   • Visit supplementation

3. Advantages of selling by phone

4. To sell over the phone

II – How to Sell by Phone

1. How to use the phone effectively

   • Speaking well on the phone

   • Listening well on the phone

2. Whom to call

3. When to call

4. What to say

5. Call strategy

6. Post-call control

7. Note everything agreed upon

8. Ensure agreements are fulfilled

9. Do the follow-up

III – Structure Setup

1. How to set up the sales structure

2. Choosing the location

3. Choosing equipment

4. Support material

IV – Phone Service

1. Principle of Attitude

2. Principle of Attention

3. Principle of Action

📣 Enroll now! By choosing any course, you get a FREE MOTIVATION course. Group dynamics and case studies allow students to experience all studied processes.

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